Why advertise in foodie?

Foodie is the only magazine which focuses on food and drink in the Midlands.

If you are in the business of selling or serving fine food and drink, or are involved in providing services or products to people who appreciate quality and are prepared to pay for it, then our readers are your target customers.

Our random survey of subscribers and casual readers revealed:

• 50% earn more than £25k a year...16% more than £50k;

• 90% are prepared to pay premium of up to 10% over supermarket prices for quality products from local suppliers...43% are prepared to pay at least 20%...16% at least 40% more;

• 90% are interested or very interested in local restaurants and gastro-pubs;

• 89% are interested or very interested in delicatessens and speciality food outlets;

• 86% are interested or very interested in local food and drink producers;

• 80% are interested or very interested in farm shops and farmers’ markets;

• 85% dine out at least twice a month; 33% five times or more.

Foodie is sold through newsagents and selected food outlets in the West and East Midlands. Print run is currently 17,000.

Foodie has been supported with local radio campaigns and press coverage.

Foodie offers a unique opportunity to get your business name under the noses of people with a genuine interest in your proposition. No other medium in the region is so targeted.

Foodie currently publishes quarterly which means advertising rates are more competitive and each edition of the magazine has a longer shelf life than newspapers and monthly magazines.

For information on rates and technical specifications call 01527 61122 or email ads@thefoodie.co.uk